I’m a brand strategist and creative operator who knows how to drive results—bringing over a decade of DTC experience helping brands sharpen their voice, expand their presence, and own their lane. My roots are in storytelling; I was writing ad copy before graduation and branding my high school café long before I understood what a brand system was. Since then, I’ve led marketing teams, authored a children’s book, and built a career on balancing left-brain logic with right-brain boldness. I’ve guided brands across wellness, clean energy, supplements, apparel, and more—turning market insights, creative intuition, and strong leadership into full-funnel experiences that convert browsers into believers. At the center of my work is a simple mission: build brands people believe in and buy from. Great brands don’t just sell—they connect. Through thoughtful merchandising, campaign architecture, and conversion-minded creative, I help purpose-driven companies grow revenue, deepen loyalty, and turn their story into sustained momentum. Data gives us the map; storytelling brings the spark. My work lives where both meet.