“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”
My Mission
I build brands people believe in—and buy from.
Great brands don’t just sell—they connect. My mission is to help purpose-led companies turn their story into strategy, and their strategy into sustained growth. Through campaign architecture, thoughtful merchandising, and conversion-minded creative, I help brands grow revenue, deepen loyalty, and leave a mark. Data gives us the map. Storytelling brings the spark. My work lives where those two forces meet.
Who I Am
I’m a brand strategist and creative operator who knows how to drive results.
With over a decade of experience in DTC marketing and consumer brand building, I’ve helped brands sharpen their voice, expand their presence, and own their lane. I bring together market insight, creative intuition, and team leadership to craft full-funnel experiences that convert browsers into believers. From wellness to clean energy, supplements to apparel—I’ve led the charge in making brand love measurable.
My Journey
My story starts with a pen and a purpose.
I wrote ad copy before I had a diploma. I branded my high school café (and yes, it’s still using my logo). I’ve won writing competitions, led marketing teams, authored a children’s book, and built a career on balancing left-brain logic with right-brain boldness. My roots are in storytelling. My growth came from learning how to scale it—and how to help others do the same.
Goals + Collaboration
As Head of Brand & Marketing, I don’t just manage brands—I shape them.
In my current role, I lead cross-functional teams to bring bold ideas to market, grow consumer love, and turn brand equity into business impact. I was promoted from Senior Manager to Associate Director in under a year, and now guide brand strategy at the highest level—balancing creative ambition with commercial results.
My goal is to keep building: smarter teams, stronger brands, and a legacy that matters. I collaborate with intention, lead with empathy, and show up with ideas that move both people and performance. Let’s make work that doesn’t just look good—but lives well in the world.
