Charlotte’s Web™ – Head of Brand & Marketing

• Led full rebrand, GTM launches, and performance campaigns for flagship wellness products

• Drove creative strategy, voice development, and DTC + retail marketing execution

M&M Advertising – Creative Strategist

• Concepted 360° campaigns across digital, OOH, and print for consumer brands

• Managed creative direction and storytelling across health, wellness, and lifestyle verticals

Chicago Twenty PR – Marketing + Partnerships Strategist

• Executed buzzworthy activations and media outreach for hospitality and CPG brands

Oxford + Crawford Hotel – Senior Brand Manager

• Reimagined guest experience through targeted promotions and brand storytelling

Charlotte’s Web™ – Assoc. Director of Product Strategy

• Developed pricing strategies, category plans, and promotional models

• Oversaw SKU planning, site merchandising, and product lifecycle strategy

Laurel Springs School – Brand Director

• Created segmentation strategy to boost enrollment and retention across digital channels

Common Good Advertising – Brand Client Manager

• Crafted consumer personas and messaging hierarchies for social impact brands

M&M Advertising – Brand & Creative Manager

• Guided assortment strategy and POS storytelling for wellness retail accounts

Gallus Detox Center – Health Communications Consultant

• Developed patient-first messaging and digital materials for addiction recovery brand

Diane Morrison Consulting – Professional Development Consultant

• Provided branding and content expertise for education, lifestyle, and nonprofit clients

Mountain Vista Elementary – Education Advocate + Creative Programs Lead

• Launched community-based wellness campaigns and student engagement projects