The idea.
What if nature wasn’t something gentle—but something powerful? Something you could harness to feel your strongest, clearest, most unstoppable self? That idea became our rallying cry: Become a Force of Nature.

In a crowded supplement space defined by fluff and overpromises, we positioned Nature’s Sunshine as a bold, elemental truth-teller. The brand already had purity, potency, and science on lock. What it needed was a sharper story—and a reason for modern consumers to believe.

The story.
Despite being a legacy brand with over 50 years of herbal expertise, Nature’s Sunshine wasn’t top of mind for today’s wellness shopper. Our job was to reintroduce it with edge and clarity—especially to those disillusioned by influencer noise and pseudo-nature products.

We targeted high-intent wellness seekers and built a full-funnel strategy that met them where they were, with messaging rooted in strength, ritual, and results. Our direct-to-consumer approach made the path from curiosity to purchase seamless: bold creative to stop the scroll, education to drive belief, and an eComm experience designed to convert.

The rollout.
The campaign lived everywhere the modern wellness consumer does: search, social, paid media, email, influencer, and site. Hero creative leaned into visual intensity and nature’s raw power—less spa, more storm. We paired that with educational content that made product benefits unmistakable.

From launch to scale, every touchpoint worked in harmony to break perceptions, build trust, and move product. (Agency: Common Good)

Results:

• 200MM Impressions

• 8X ROAS Leading to Historic Revenue

• 137% Increase in stock price