The Pleasure Was All Mine
I have had the pleasure of not only working with incredible people that have taught me so much, I’ve been able to be a part of many brand’s story and journey to bring health, wellness, and happiness to their consumers. Inspire Clean Energy is just one of the incredible brands I’ve grown with thanks to the guidance of Common Good Advertising. It’s those lessons and memories that help guide me on my path forward to bring other brands to life.
Inspire Clean Energy - Power a Brighter World
The idea.
Climate change can feel massive and immovable—especially when your only power source is your home outlet. Power a Brighter World set out to flip that narrative. Through two animated brand films, Inspire Clean Energy reimagined clean energy as something deeply personal and deeply possible. The campaign invited people to see that small shifts—like switching to renewable energy at home—can create big collective impact.
The story.
Inspire’s core belief is that clean energy should be accessible and effortless. As a certified B Corp, they match the dirty energy homes run on with wind, solar, and low-impact hydropower from U.S. sources—so people can make a difference without changing their lifestyle.
We leaned into that simplicity and turned it into storytelling power. Our target lived in nine states across the Northeast and Midwest—regions ready for a change but stuck in a cycle of inaction. We needed to break through with clarity, warmth, and a sense of urgency. So we created two animated films designed to make the invisible visible—and the complex feel human.
“The Beast” tells the story of climate destruction through a child’s eyes, showing how unchecked energy consumption feeds a monstrous threat. But with a collective switch to clean energy, the Beast is finally stopped.
“Power Forward” flips the script on climate paralysis. It starts with fear and overwhelm—and ends with a clear call to action: this is a fight we can win, and it starts at home.
The rollout.
The campaign launched across social, digital TV, radio, and high-impact media, timed to reach conscious consumers in key service areas: Delaware, Illinois, Massachusetts, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Washington, D.C.
Each media channel served as an invitation: You’re not powerless. You’re part of the solution. (Agency: Common Good).
The results.
+8 pt increase in brand consideration
13% lift in likelihood to consider Inspire post-campaign
+10.8 pt increase in positive brand attributes
4.1 pt lift in brand awareness across target markets
