The Opportunity

Climate change can feel massive and immovable—especially when your only power source is your home outlet.

For many consumers, the scale of the problem creates paralysis. Clean energy feels important, but distant. Complex. Out of reach. Inspire Clean Energy saw an opportunity to flip that narrative—to show that meaningful impact doesn’t always require radical lifestyle change.

The challenge was to make clean energy feel human, accessible, and actionable—and to help people see that small individual choices can add up to powerful collective change.

The Solution

You’re not powerless. You’re part of the solution.

Inspire’s core belief is simple: clean energy should be effortless. As a certified B Corp, Inspire matches the dirty energy homes use with renewable wind, solar, and low-impact hydropower from U.S. sources—allowing people to make a difference without changing how they live.

We leaned into that simplicity and turned it into storytelling power. The campaign needed to make the invisible visible—to translate an abstract system into something emotional, understandable, and motivating.

Through two animated brand films, Power a Brighter World reframed clean energy as something deeply personal—and deeply possible.

The Rollout

The campaign was built around two narrative-driven animated films, supported by a high-impact, multi-channel media launch.

Brand Films & Storytelling

“The Beast”
Told through a child’s eyes, the film visualized climate destruction as a growing monster—fed by unchecked energy consumption. The story resolves when collective action stops the Beast, reframing clean energy as an act of protection and care for future generations.

“Power Forward”
Addressed climate paralysis head-on. The film begins with fear and overwhelm, then pivots to empowerment—delivering a clear message: this is a fight we can win, and it starts at home.

Media & Distribution Strategy
Launched across social, digital TV, radio, and high-impact media placements—timed to reach conscious consumers in Inspire’s key service regions across the Northeast and Midwest.

Target markets included Delaware, Illinois, Massachusetts, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Washington, D.C.

Every channel reinforced the same invitation: switching to clean energy isn’t symbolic—it’s impactful.

(Agency: Common Good)

The Results

• +8 pt increase in brand consideration

• 13% lift in likelihood to consider Inspire post-campaign

• +10.8 pt increase in positive brand attributes

• 4.1 pt lift in brand awareness across target markets

• Clear movement from awareness to belief in a traditionally hard-to-shift category