The Opportunity
Not every drink tells a story. This one tells six.
Pour the Story wasn’t conceived as just another canned cocktail—it was born from a lifetime of friendship. Created by lifelong friends, each flavor was inspired by real trips, shared meals, and moments that stuck. The challenge was clear: how do you turn memories into a brand without slipping into nostalgia-for-nostalgia’s-sake?
The opportunity was to build something more meaningful than a beverage—an experience people could connect with, talk about, and share. Pour the Story needed to feel transportive, personal, and emotionally resonant, while still standing up on shelf in a competitive RTD cocktail category.
The Solution
Every can is a conversation.
Instead of starting with flavors, we started with memories. The brand idea centered on a simple truth: the best drinks aren’t just consumed—they’re remembered.
We leaned fully into the founders’ story, turning lived experiences into the creative foundation for the brand. By capturing the sensory details behind each cocktail—what it felt like, smelled like, and meant to be there—we transformed personal moments into a universal invitation: pour a drink, share a story.
The result was a brand rooted in authenticity, travel, and connection—where every cocktail had a soul, not just a recipe.
The Rollout
Pour the Story was built from the ground up as a fully immersive brand system—designed to make every touchpoint feel like part of the same journey.
Brand Identity & Visual System
Developed a custom logo, rich color palette, expressive typography, and globally inspired patterns that reflected the cultural roots and emotional tone behind each cocktail.
Packaging & Dielines
Designed each can as its own storybook—evoking the spirit of its origin while maintaining cohesion across the lineup. Every SKU felt distinct, collectible, and intentional.
Flavor-First Storytelling
Launched with six flagship cocktails, each tied to a specific memory—late nights in Lisbon, markets in Marrakesh, a sunrise trek in Peru. We named and narrated every sip, turning flavor descriptions into moments worth retelling.
Founders as the Face of the Brand
Made the founders’ friendship and shared history a visible part of the brand—building trust, depth, and emotional credibility from day one.
Social Media & Digital Launch
Translated the brand voice into playful, transportive content that invited community participation—encouraging customers to share their own travel-inspired stories.
Retail & Experiential Support
Built shelf talkers, distributor toolkits, and event assets to bring the brand to life in retail, tastings, and activations—ensuring the story carried through from can to shelf to sip.
(Agency: Common Good + Vicarel Studios)
The Results
200+ retail locations stocked within the first year
6 original cocktails launched, with more in development
A distinctive, story-led brand rooted in real friendship and global adventure
Thousands of customers discovering new favorite flavors—and new stories to tell
