The Pleasure Was All Mine
I have had the pleasure of not only working with incredible people that have taught me so much, I’ve been able to be a part of many brand’s story and journey to bring health, wellness, and happiness to their consumers. Curation Bev Co is just one of the incredible brands I’ve grown with thanks to the guidance of Common Good Advertising. It’s those lessons and memories that help guide me on my path forward to bring other brands to life.
The idea.
Not every drink tells a story. This one tells six.
Pour the Story is a line of globally inspired canned cocktails created by lifelong friends, each flavor born from their real-life travels together. It wasn’t just about what tasted good—it was about what meant something. So we built a brand that turned memories into mixology, and every can into a conversation.
The story.
The founders had been friends since they were kids, and over the years, their adventures together became the stuff of legend—shared meals in Marrakesh, late nights in Lisbon, tropical stops in Tulum. When they decided to start a cocktail brand, the recipes were already written—in the form of stories, inside jokes, and unforgettable moments.
We leaned in. Instead of marketing a product, we helped them pour their lives into it.
We started by recording each founder as they described the memory behind a flavor. What did it feel like? What did it smell like? Who was there? Those stories became the soul of the brand—and the starting point for everything else.
The rollout.
This was a ground-up build: positioning, identity, design, and launch strategy across every channel and touchpoint.
Brand Identity: A custom logo, rich color palette, expressive type system, and globally inspired patterns to reflect the cultural roots behind each cocktail.
Packaging & Dielines: Each can was crafted as its own storybook—designed to evoke the spirit of its origin while feeling cohesive within the full lineup.
Flavor-First Storytelling: Six flagship cocktails, each tied to a personal memory: a rooftop night in Rome, a beachside market in Thailand, a sunrise trek in Peru. We named and narrated every sip.
Social Media & Digital Launch: We translated the brand voice into playful, transportive content and community engagement—inviting drinkers to share their own travel-inspired stories.
Retail Marketing Support: From shelf talkers to distributor toolkits, we built the assets needed to bring the brand to life in retail, events, and tastings.
Founders as Faces: The origin story was as central as the cocktails themselves—so we made the founders and their friendship a visible part of the brand, adding trust and depth.
This wasn’t just a new canned cocktail. It was a new way to toast to the memories that make us. (Agency: Common Good + Vicarel Studios)
The results.
200+ retail locations stocked within the first year
6 original cocktails launched—with more on the way
1 unforgettable brand, rooted in real friendship and global adventure
Thousands of customers discovering new favorite flavors—and new stories to tell
