The Pleasure Was All Mine
I have had the pleasure of not only working with incredible people that have taught me so much, I’ve been able to be a part of many brand’s story and journey to bring health, wellness, and happiness to their consumers. Luca Brasi Hot Sauce is just one of the incredible brands I’ve grown and have seen flourish because of a strong brand foundation that I’ve helped shepherd. It’s those lessons and memories that help guide me on my path forward to bring other brands to life.
Luca Brasi Hot Sauce - Small Batch. Big Flavor.
The idea.
Bold flavor. Big personality. Artisan roots. Luca Brasi Hot Sauce wasn’t built to blend in. It was made to stand out and spice up your shelf—with heat that hits and flavor that lingers.
The vision? A handcrafted hot sauce brand straight outta Denver, made for flavor lovers, not just heat seekers. The strategy? Bring it to life with a brand identity as unforgettable as the sauce itself—equal parts playful, premium, and proudly unconventional.
The story.
Luca Brasi isn’t your average hot sauce—it’s a flavor hit with serious street cred. We built the brand from the ground up, capturing the essence of small-batch craftsmanship and rebellious flavor artistry. With influences ranging from Italian culinary tradition to cult film references to Denver’s local maker energy, the brand needed to show up spicy, smart, and just a little dangerous.
We created a full brand foundation—voice, visuals, packaging, and launch strategy—that positioned Luca Brasi as the hot sauce brand for people who care as much about depth and detail as they do about heat. Whether you’re a tangy newcomer or a fermented firestarter, there’s a bottle that speaks your language.
The rollout.
This wasn’t just a product launch—it was a full-blown flavor revolution.
Brand Identity: Custom logo, brand voice, color palette, and type system that blend artisan edge with streetwise confidence. We crafted a tone that’s witty, warm, and wildly flavorful—just like the sauces.
Packaging Design: Every bottle features hand-drawn, cartoon-inspired artwork with big energy and bigger flavor cues. Bold, unexpected color pairings highlight ingredients and make every SKU pop on shelf and online.
Flavor Architecture: We helped the founders define and differentiate each sauce based on fermentation style, flavor intensity, and personality—so customers know exactly what they’re getting (and crave what’s next).
Social Media Strategy: We built a tone and content strategy that’s playful, bold, and built for engagement. From spicy memes to behind-the-scenes sauce drops, we gave Luca Brasi a voice that could rally a cult following.
Launch Playbook: We delivered a go-to-market and retail strategy that supported direct-to-consumer growth, local retail expansion, and specialty activations—plus ideas for seasonal flavors and limited runs to build hype and momentum.
Custom Label Capabilities: We designed a scalable template system for events, weddings, and pop-ups—turning Luca Brasi into the go-to gift for people who want their celebration to leave a little heat.
The results.
6+ unique flavors launched, with more fermenting behind the scenes
200+ bottles sold locally within months of launch
Social buzz and community loyalty sparked from day one
Custom orders and collabs kicked off quickly, driven by word of mouth
